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Clocking in at over 196,000 YouTube subscribers, NG Slot is one of the most popular casino video bloggers in the world. To date, NG’s channel has accumulated a staggering 157,000,000+ views as of May 2020. And his most popular video has been viewed over 1,700,000 times.
His success isn’t accidental. NG attracted his audience with a combination of a charismatic personality, high video quality, and a down-to-earth vlogging style. NG Slot isn’t a slouch when it comes to marketing, either. His thumbnails are eye-catching. His video titles grab the viewers’ attention and make them want to watch.
Let’s find out more about this Los Angeles YouTube sensation!
The Making of a YouTube Superstar
NG Slot uploaded his first video on Feb 19, 2017. The video was called Buffalo Grand Slot Machine Live Play Max Bet. In it, the future YouTube sensation tried his luck on the Buffalo Grand slot machine.
It’s easy to see that this was a first attempt. It’s a simple camera recording of a slot machine gaming session, without any of NG’s signature traits. He only plays on one machine. He doesn’t show us around the casino he’s in. And he doesn’t wow us with his energetic personality. In fact, he doesn’t even show his face:
But we all have to start somewhere. The fact that his very first attempt didn’t turn out perfect didn’t discourage him. NG continued to upload consistently. With time, he learned all of the tricks of the vlogging trade and developed his own, unique style. Now, just a few short years later, his videos have been watched over 157 million times and he was awarded YouTube Silver Play Button for surpassing 100,000 subscribers.
I am proud of getting my YouTube Silver Play Button. Thank you to YouTube for giving us an opportunity to be a creator. @ytcreators@TeamYouTubepic.twitter.com/VEralMjBkv
— NG Slot (@NGslot) February 13, 2020
And it doesn’t look like the growth of his channel will stop anytime soon. On an average month, NG’s channel gains over 6,000 new subscribers and around 7,170,000 views.
NG is quite clearly proud of his community. His social media is full of posts praising his fans for their dedication and continued support. And the liking appears to be mutual. It’s no secret that the comment sections of most YouTubers are filled with a lot of negativity. This isn’t the case with NG Slot. If you were to scroll down under one of NG’s videos, you would find nothing but support and encouragement.
NG Slot’s most popular video was uploaded in May 2019. It’s called “Biggest Handpay Jackpot On YOUTUBE HISTORY” and has managed to amass close to 1,500,000 views.
A Recipe For YouTube Success
As we mentioned before, the success of the NG Slot YouTube channel can be attributed to several key factors. The most important one is undoubtedly NG’s undeniable charisma, energy, and love of casino slots. He loves what he’s doing and his excitement is downright infectious. NG’s informal, down-to-earth vlogging style makes his videos a pleasure to watch. It almost feels like you’re going to a casino with a friend. And his good production quality, eye-catching thumbnails, and click-inducing video titles don’t hurt either.
But that’s just part of the story.
NG Slot is a true workaholic. He uploads one or two videos every single day, and he’s been doing that for years. And since his content is centered around casino slots, doing so isn’t cheap either. In January 2020, NG Slot played through over $50,000 USD worth of spins.
On his channel, NG plays a wide variety of casino slot machines, including:
- Mighty Cash
- 5 Treasures
- Dancing Drums
- Toro Gordo
- Buffalo Deluxe
- Dragon’s Law
- Kronos Unleashed
- Rise of Ra
- Black Knight
- Rising Fortunes
- 5 Sea Legends
- Fire Wolf
NG Slot Net Worth & Personal Life
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NG Slot prefers to keep his private life private and does not disclose his real name. What we do know is that he resides in Los Angeles, California, and makes frequent trips to neighboring states in search of new slots to play for his YouTube Channel.
NG does not disclose his net worth and yearly income, but we can make an informed guess. Unlike many gambling-related YouTube channels, NG Slot manages to keep his monetization running most of the time. And his advertising doesn’t seem to be stunted in any way, either. We tested this out by watching 5 NG Slots videos one after another. The result? We got ads on 3 of them.
Social Blade rates NG Slot’s as a B+ grade channel and estimates his advertising earnings to be somewhere in the range between $2,000 to $25,000. Knowing that most of his audience is located in the US (a market with high-paying ads), his YouTube earnings could equal $10,000-$15,000 USD on a good month.
As of January 2021, Social Blade estimates NG Slot’s earnings to be from $2k to $30k a month.
As is the case with most gambling YouTubers, most of his income probably comes from affiliate deals with online casinos, as well as donations he receives on his live streams.
NG Slot also runs a Patreon, although he isn’t overly active on the platform. His lowest patron tier starts at $2 a month and the most expensive one clocks in at a cool $1,500 per month.
Another source of income for NG is his online store on Teespring. In it, NG Slots sells T-shirts, sweatshirts, hoodies, sports bags, and phone cases.
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When slot machine YouTuber Brian Christopher told Plaza CEO Jonathan Jossel that he should launch his own slot room at the Plaza, he didn’t think the suggestion would be taken seriously.
The social media influencer bounced the idea while recording an episode of the Plaza’s podcast, “On the Corner of Main Street,” with Jossel in September.
Turns out, Jossel liked the idea.
“I had an email the next day saying, ‘How do we make this happen?’” said Christopher, who has more than 500,000 online followers who watch him play slot machines around the world. “We went full-throttle with it.”
Four months later, “Brian Christopher Slots at the Plaza” is up and running. Industry watchers say the space follows a growing trend of separated slot areas and could help drive foot traffic in Las Vegas.
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Drawing in visitors
The space, which opened Wednesday, is already bringing in more foot traffic to the Plaza.
The YouTuber said he has been running into fans “nonstop” since he got into town, including one couple who told him they canceled their hotel reservations at a Strip property to stay at the Plaza once they learned about the slot area.
Christopher expects the 850-square-foot slot area to continue to draw more visitors, especially younger players, to Las Vegas.
“Our No. 1 audience on Facebook are male millennials … in that 24- to 34-year-old range. And they’re loving what they’re seeing,” Christopher said. “If they see Brian playing at the Plaza in downtown Vegas, that’s exactly where they want to go when they come. They look to me to find out where they should be going.”
Rick Eckert, managing director of slot performance and analytics at Eilers & Krejcik Gaming, said Christopher can be viewed as the biggest independent casino host in the country.
“The amount of people he can reach by saying something positive about your casino or posting a big win can really be influential,” he said. “For somebody to brand an area of the floor dedicated to Brian Christopher and his YouTube channel, just seems like a great idea. I wouldn’t be surprised to see more of these pop up.”
Joshua O’Connell, a 38-year-old subscriber from Connecticut, said he plans to visit the slot area on his next Las Vegas trip.
Each slot machine has a QR code that links to a video of Christopher playing the same game. O’Connell said such special touches bring back memories for him and thousands of others who have been following Christopher’s videos over the last four years.
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“It creates a connection between the slot machine and Brian’s moment and now your moment,” he said. “There’s that emotional connection to those stories. … When you watch people playing slots day after day, you get to know them. They become like a virtual friend.”
A growing trend
The Plaza started forging connections with YouTubers about two years ago, after realizing the large audiences they draw. Jossel said that popularity has led to an”incredible” first two days for the slot area.
“He’s a star in that community, and I see it as a great way to partner as far as our brand and his brand coming together,” he said. “To give (his fans) a one-stop shop to play his game or run into him … it’s a natural fit. So far, it’s been a very, very encouraging two days.”
Christopher showed off the area and its 16 slot machines on YouTube livestreams Wednesday and Thursday. He said his YouTube and Facebook picked up a combined 10,000 subscribers in those two days, and Wednesday was his “biggest livestream of all time.”
The space is the second themed slot room the Plaza has launched this year. The downtown hotel-casino also opened a nearly 3,000-square-foot space dedicated exclusively to Wheel of Fortune-themed slot machines this month.
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“They seem to be in tune to what players like myself are into,” O’Connell said. “It’s interesting to see the Plaza taking some of these steps to offer something different.”
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Eckert said these segmented slot areas are a growing trend that allow casino floors to better serve and communicate with players. Other examples include the Strat’s Link Slot Lounge or the Rampart Casino’s Buffalo Bar.
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“Players that are true gamblers and not just entertainment players really know what they’re looking for,” he said. “It just makes it easier to market to those players.”
Contact Bailey Schulz at [email protected] Follow @bailey_schulz on Twitter.